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Digital Skills Certificate

Digital Marketing

Gain essential in-demand skills and develop a robust understanding of digital marketing.

Add digital skills to advance your career.

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About the certificate

Grow your digital marketing competency and add capabilities that will make you an invaluable employee or a data-savvy entrepreneur with the Digital Marketing skills certificate program from TAMIU. Through engaging, expert-developed online instruction completed at your own pace, you will gain practical experience with the marketing and digital skills necessary for success in today's economy.

Along with learning basic marketing concepts, learners will delve into assessing the effectiveness of digital campaigns, factors that drive conversion and how to optimize marketing performance. You will also review key marketing metrics and how to calculate them, A/B testing elements of marketing efforts, and the market positioning and unique value proposition of a company or product.

Customize your learning experience by choosing from courses in social media marketing, marketing content strategy and branding, search and display advertising, or email marketing. The curriculum is optimized to cater to ever evolving and fast-growing, in-demand disciplines. Our interactive instruction delivers active learning experiences with real-world work simulations and will prepare you with job-ready skills to complement your career ambitions.

Career Opportunities:

  • Social Media Manager
  • Marketing Specialist
  • Digital Marketing Specialist
  • Brand Strategist
  • Content Strategist

Enrich your career

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In-Demand Expertise

Quickly learn the practical application of business fundamentals that will drive your success.

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Real-World Results

Developed by industry experts in partnership with tech companies, our coursework is grounded in research and best practices.

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Expert Guided

Each course is facilitated by a mentor and instructor who is an authority in the industry.

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Immediate Impact

Get 24/7 access to self-paced, fully online courses and apply what you learn right away.

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Certificate of Completion

Display your professional qualifications with a digital certificate upon program completion.

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Exponential Opportunities

Take as many courses as you need to accomplish your goals and earn multiple certificates.

Award icon

In-Demand Expertise

Quickly learn the practical application of business fundamentals that will drive your success.

Chart icon

Real-World Results

Developed by industry experts in partnership with tech companies, our coursework is grounded in research and best practices.

Student icon

Expert Guided

Each course is facilitated by a mentor and instructor who is an authority in the industry.

Target icon

Immediate Impact

Get 24/7 access to self-paced, fully online courses and apply what you learn right away.

Certificate icon

Certificate of Completion

Display your professional qualifications with a digital certificate upon program completion.

Graduate icon

Exponential Opportunities

Take as many courses as you need to accomplish your goals and earn multiple certificates.

It's easy to get started

No application or prerequisites for admission needed. Sign up today and begin anytime!

Let's go

Course outline

The Digital Marketing certificate consists of two core courses—Foundations and Strategy of Marketing and Marketing Analytics & Performance Optimization—and a third course that you choose from the following electives: Social Media Marketing, Marketing Content Strategy and Branding, Search and Display Advertising, and Email Marketing. Start our flexible online certificate courses right away and chart your progress with self-guided assessments. You should expect to spend 10-15 hours per week on each course, depending on your experience, and you have up to three months to complete the overall certificate. For further specialization, learners can take additional digital marketing elective courses for an additional fee.

Access to course: One month

Topics you will study:

  • Role of Marketing
  • Market Positioning and Value Propositions
  • Customer Segmentation and User Personas
  • Marketing Channels
  • Marketing Metrics

Access to course: One month

Topics you will study:

  • Strategic Marketing Optimization
  • A/B Testing
  • Conversion Factors

Choose of the following:

  • Social Media Marketing
  • Marketing Content Strategy and Branding
  • Search and Display Advertising
  • Email Marketing

Access to each course: One month

Topics you will study in Social Media Marketing course:

  • Voice and Audience
  • Social Media Best Practices
  • Costs and Bid Calculation
  • Key Optimization Metrics

Topics you will study in Marketing Content Strategy and Branding course:

  • Consumer Psychology
  • Content Strategy
  • Aligning Copy, Brand and Target Audience
  • Visual Design
  • Search Engine Optimization

Topics you will study in Search and Display Advertising course:

  • Search Campaign Best Practices
  • Display Campaign Best Practices
  • Costs and Bid Calculation
  • Key Optimization Metrics

Topics you will study in Email Marketing course:

  • Email Best Practices
  • Generating an Email List
  • Automation Tools
  • Planning Multiple Email Campaigns

Affordable professional growth

Our digital skills certificates feature affordable, all-inclusive pricing—with no hidden fees. Total cost of the digital skills certificates includes all learning materials. Gain access as soon as you pay.

Total cost

$2,500

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Gain skills through immersive learning experiences

  • Understand the role of marketing in a business context.
  • Demonstrate the ability to A/B test elements of marketing efforts.
  • Develop segmentation of customers and user personas.
  • Optimize marketing performance.

Ready to get started?

We're ready for you! Gain instant access to the digital skills certificate program and support for technical questions.

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"I thought these courses were very informative and helpful. I liked the self-paced learning, the different modalities for learning in each section (reading articles, watching videos, doing labs, etc.) Overall, very straightforward and clear, and I learned a lot! I liked how easy the courses were to navigate and how each section allowed you to interact with the material in different ways. I could also do it on my own time which was great."

– Samia Mansour

Digital Marketing Certificate

FAQs

No. All materials are included within the course. Students may have the option to purchase additional materials.

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You may request a refund within five business days of purchase if you have not viewed more than 10% of the course.

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You will receive a digital certificate based on completion of the course (viewing all pages) and passing all assessments at 80%.

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To find more details about how our interactive online programs work, check out our General FAQ page »

How can we help?

If you still have questions about what our professional certificates and courses can do for you, or wish to speak with an enrollment specialist, please reach out!

Call us toll-free at 888-905-1211 or

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